Build list of referral targets
Engage referral targets
Provide web page for referral targets
Chat box for referral partner Q&A
Dr. Ramachandran does things the right way. If a new primary care doctor moves into town, Dr. Ramachandran greets him with a warmn welcome. He offers to go to lunch and be a resource. He lets him know why he is a good partner and solution for patients.
But the single biggest thing he does is make himself available by text.
Identify:
monitor new docs in the area.
Research:
get new doc contact info
Engage:
communicate with new docs
Handoff:
connect new doc and partner
Technology:
support referral partnership with sales page, Q&A chat format and ongoing support.